Remember an Introduction can change your whole life.

The possibility is endless – it could lead to a new job, learning opportunity, mentor-ship, get new business – clients, customers, new friendships, relationships – it could even lead to great love.

The people that are doing the introducing are opening up their own contact-sphere to you and this is something that we all do, and can do more of so we all enhance both business and personal lives.

It’s a simple concept – it’s not just you introducing people to friends and family, but what about their extended network – the power of the introduction and also REFERRAL is huge – and is something that everyone involved can gain out of.

But how & why is making introductions SO important?

Introductions = everyone’s a winner

In life there are not that many “win – win” situations, but introductions (if executed properly) are one of them. By introducing people you are helping them make new connections, and if these prove fruitful, will mean the persons involved will have gratitude towards you and will then will naturally want to try and help you out in someway, this goes way back to the philosophy of “givers gain”; which basically means in BNI terms “if you give me business I will want to give you business” – if you replace the word business with just something generic or change it up like this “if you help me, then I will help you”

Helping people in any way you can will only enhance your own motives too, adding and growing your own business and personal networks too.

Introductions bring financial rewards

One of the main reasons that people want introductions is ultimately for financial rewards. Take a look at Chris Johnson, co-founder of Simplifilm – Chris Johnson wasted millions of dollars by introducing others, but this habit of making introductions was the very thing that made his business a success.

Introductions increases your reputation

In the beginning of modern society, introductions were rare – particularly outside of social groups and “classes” so when introductions then happened, it was a rareity and also really quite memorable. Today, introductions are more common, and those people who’s sole purpose is to act as an introducer, or being known as someone who helps “connect the dots” increases your reputation and also popularity in society.

Introductions now are so much more powerful and very common, social networking itself has been a huge contributor to this too, along with the social class barriers being broken.

Introductions strengthen weak connections

Introductions is the very tool that can strengthen or reconnect your weak links. If you have weak links, consider introducing them to people they would want to know. It is a powerful, yet simple way to make your weak connections stronger.

Introductions spearhead revolution

The sheer importance of introductions in this world can’t really be spoken about without mentioning some notable connections, which have shaped and changed the world.

May be you wouldn’t of got the chance to use a MAC or an iPhone if Steve Jobs wasn’t introduced to Steve Wozniak by Bill Fernandez. ‘The Beatles” never have made a record if Ivan Vaughan didn’t introduce John Lennon to Paul McCartney.

The bottom line is, introductions carve out new relationships, whether they are business or personal life. our entire contact-sphere exists only because of introductions, you reading this now, wouldn’t even exist if your own parents hadn’t been introduced at some point in time. They are important for life, so have think when you are next out and about – do you know anyone you want introducing too? Or can you help by becoming an introducer yourself?